What do you know about grocery stores? I started reading an interesting book that has completely opened my eyes — Eat right for life, by Dr. Ann Kultz. I had no idea all the work that goes into creating a grocery store layout and how it helps increase sales and profit.
Do you think there is a reason why the bakery and coffee shops are by the entrance of the store? They want to lure you in with the sweet, tempting smells. Is there a reason why the milk, eggs and other dairy products are in the back of the store? So you have to walk through tempting aisles of food.
If you are hungry during your shopping trip, good luck with trying to keep your will power in check. This book provided great advice about how to empower yourself when you shop. It put focus on shopping in the periphery of the store, trying to avoid the interior aisles and factory made foods. It also put awareness on all of the confusing terms such as “contains whole grains” or antioxidant fortified” or “high in fiber.” If you focus on these terms, you need to read this book. Next time I go into a grocery store, I am going to be more aware of sticking to my grocery list and not buying on impulse. I know this is easier said than done, especially when I have three kids with me. But when looking back on previous shopping experiences, I am an impulse buyer. No longer!